As a working journalist, I engaged Sturken and Cartwright’s analyses of American media from multiple viewpoints. First, I followed their commentary as an American consumer of media — and I felt their views were spot-on. The sheer magnitude of media messages we take in each day is overwhelming. It’s no small wonder that we process a very small percentage of it consciously. While I disagree intensely with the hypodermic model, I see a lot of good reason in the Marxist-inspired theories put forth by the Frankfort School. However, I do not see media consumers as brainless sheep, as the text seems to suggest the Frankfort School believes.
Research and papers
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